Bombay Creamery is a new ice cream brand launched by Reliance Consumer Products. The brand marks Reliance’s strategic entry into the ice cream market. According to the available evidence, Reliance Consumer Products has announced the launch of Bombay Creamery, but the specific details about how the brand works are not provided in the given source. The source only mentions the launch of the brand and Reliance’s entry into the ice cream market. It does not provide information on the operational aspects of Bombay Creamery. The source does not mention any specific details about the brand’s production process, distribution channels, or marketing strategies. Therefore, the exact working of Bombay Creamery cannot be determined based on the provided evidence.