Ather expects its mass-market Konark e-scooter to deliver higher margins than Rizta within a year. According to CEO Tarun Mehta, the company is optimistic about the Konark’s performance in the market. The Economic Times reports that Ather is confident in the Konark’s ability to generate higher margins compared to the Rizta.
The Konark is Ather’s mass-market e-scooter, designed to cater to a wider customer base. The company’s focus on delivering higher margins with the Konark is a strategic move to increase its market presence and competitiveness. By achieving higher margins, Ather aims to improve its financial performance and expand its customer base.
The Economic Times article does not provide specific details on the Konark’s features, pricing, or sales figures. However, it highlights Ather’s confidence in the Konark’s potential to drive higher margins and improve the company’s financial performance. As the article is the only source of information available, further details on the Konark’s performance cannot be verified.