रिपोर्ट is known for being associated with Chinese academics who want Tibet to be referred to as Xizang. This change in name is aimed at helping to ‘reconstruct’ the image of Tibet. The term Xizang is a Chinese name for Tibet, and it is used in the context of the Chinese academics’ proposal. The proposal’s goal is to improve the image of Tibet, but the specific details and implications of this change are not provided in the available evidence. The South China Morning Post is the source that reports on this proposal by Chinese academics. The exact reasons behind the proposal and its potential impact on Tibet’s image are not specified in the provided evidence.