Ather Konarc launch is in the news because Ather has launched the Konarc electric scooter, targeting mass-market buyers. The scooter is priced starting at Rs 99,999. This move by Ather aims to cater to a broader customer base with its new electric scooter model. The Konarc is designed to be a more affordable option for those looking to switch to electric vehicles. The launch of the Konarc is a significant development in the electric scooter market, as it brings a new player into the mass-market segment. The scooter’s pricing and target audience are key factors in its launch being in the news.